When we ride, the bike is the transmission and we are the motor.

When we go ride, we rely on the fitness and skills that we have to perform.

To improve our performance, we need to build our fitness and practice our skills.

Muscular strength and cardio-respiratory endurance are the major fitness components that we focus on in our programs.

Indoor training focuses on skills like cardio-respiratory strength, power, positioning and pedal dynamics.

Outdoor training focuses on building endurance, starting/stopping, cornering, gear selection, pedal dynamics, positioning, hydration and fueling.

How It All Began

The Hotter’N Hell Hundred grew out of efforts to find a special way for Wichita Falls to celebrate its 1982 centennial. The Wichita Falls Bicycle Club proposed a bicycle ride – 100 miles in 100 degree heat to celebrate 100 years, coining the name: Hotter’N Hell Hundred. The rest is Hotter’N Hell History. The Hotter’N Hell Hundred is still the largest single day 100 mile bicycle ride in the nation – and one of the largest in the world. In 2015 more than 13,000 registrants participated in the Hotter’N Hell Hundred weekend events. 2018 Hotter’N Hell Hundred saw almost 12,000 registrants for the weekend events.

I can help you prepare for the ride and guide you through this very special “Ride of Passage”.

Group Training Program for 2019

Riding a bike is fun! Or at least it should be –– no matter how many miles or how long you ride!

My training programs are designed to acclimate and prepare you for challenging rides like Hotter‘N Hell and guide you through the key elements that will help you finish strong –– with energy left in the tank.

This year, I’m introducing a limited, 5-week training package. This package includes guided conditioning and power building sessions, weekly group rides, registration to 4 North Texas Bike Rallies, and a number of other goodies along the way.

Most importantly, this program will help fine tune your hydration and nutrition, enhance your riding skills, and build your cardio, strength, and endurance capacity, allowing you to ride stronger, faster and more safely. In other words, you’ll have fun!

5-Week Training Package Includes:

(This package will be limited to the first 20 riders who register.)

  • Tour de Paris 7/20
  • The Goatneck 7/27
  • Blazin’ Saddle 8/3
  • Red River Challenge 8/10
  • Private Group Ride 8/17
  • 9 Indoor Cycling Conditioning Sessions (Monday & Wednesday evenings)
  • 9 Outdoor rides (Tuesday & Thursday evenings)
  • Road to Hotter’N Hell T-shirt
  • Hotter’N Hell Official Jersey
  • Pre & Post Ride Hospitality Tent at the Hotter’N Hell
  • Celebration and Award Dinner at Carrino’s Saturday Night 8/24 in Wichita Falls

All group participants will get a training plan to follow in the days and weeks leading up to our program kickoff at the Tour de Paris on 7/20. Indoor sessions begin on Monday 7/22. Outdoor rides begin on Tuesday 7/23.

5-Week Training Package

Limited to 20 Riders

$495.00 (Total Value $1000+)              Purchase Here

* Hotter’N Hell Registration Fee not included.

* Training + Two reserved nights at the Hampton Inn, Wichita Falls $995.00              Purchase Here

Want to pay by check? Download a registration form here


Personal Consultation

We offer the opportunity for you to visit our training center and discuss your cycling goals and challenges. We will address your specific needs and teach you how to reach your goals and meet your challenges. Our cost is $50 per hour at our location or $75 at your location.


Outdoor Training Rides are offered on a personal basis. Whether you want to work on corners, hills, gears or pedals – we can ride together while I offer tips and suggestions to smooth out the rough spots. These rides are scheduled based upon availability, with the first hour cost of $75. Additional hours are $50.

To discuss and/or schedule an outdoor training ride, please send me an email

Welcome and hello everybody. My name is Mike, I work and I play and I ride a bike! For nearly four decades I have been devoted to building a healthier community through the promotion of cycling as the ultimate hobby and recreational pastime. LEARN – TRAIN – RIDE – A fitness educator since 1974, I began coaching cyclists in 1987 and opened our Training Center in 2000. I love everything about cycling, from the feelings I get during a great indoor workout or outdoor ride, to the people I train and meet while riding in rallies and rides throughout North Texas and other parts of the United States.